Estée Lauder – Summer Glow Brand Activation
Project Overview
A premium travel retail activation for Estée Lauder at Gatwick Airport, designed to enhance brand visibility and passenger engagement within a high-traffic duty free environment.
The activation featured a cohesive spatial design with branded display elements, printed graphics, and bespoke 3D visuals, creating an immersive Summer Glow experience.
My Role
I supported the lead designer by developing key production visuals and spatial elements, ensuring high-resolution, production-ready assets while maintaining brand consistency.
Floor graphic design using high-resolution photographic assets
Development of production artwork for shelving surrounds and display elements
Creation of Illustrator artboards based on CAD drawings
Preparation of print-ready assets for production
Collaboration with the lead designer to ensure feasibility and brand alignment
The Challenge
Deliver high-quality visual and production assets for a luxury brand activation within the constraints of a busy airport environment.
All elements had to comply with airport safety regulations, align with brand guidelines, be fully print-ready at large scale, and
meet tight timelines, despite a limited client brief.
Production Visuals
The activation needed to meet strict airport production and safety requirements while maintaining Estée Lauder’s premium visual standards. All elements were required to be fully printed and production-ready, with careful consideration given to scale, resolution, and durability within a busy airport setting.
Final Outcome
Final photography of the installation is not available; however, these visuals illustrate the design intent and spatial layout realized for Gatwick Airport, demonstrating the translation of brand concepts into production-ready assets
for a premium travel retail environment.